Question 1

What are the primary colors?

Accepted Answer

It depends on the color model. In traditional (RYB) color theory used by painters, the primary colors are red, yellow, and blue. In the additive (light-based) RGB model used by screens, they are red, green, and blue. In the subtractive CMYK model used in printing, they are cyan, magenta, and yellow.

Question 2

What is a complementary color?

Accepted Answer

Complementary colors sit directly opposite each other on the color wheel. Classic pairs include red and green, blue and orange, and yellow and purple. When placed side by side, complementary colors create maximum visual contrast and make each other appear more vibrant.

Question 3

How does color psychology work in marketing?

Accepted Answer

Color psychology studies how colors influence human emotions and behavior. In marketing, brands choose colors strategically — blue conveys trust and reliability (used by banks and tech companies), red creates urgency and excitement (used by fast food and sales), and green suggests health and nature. Cultural context matters too, as color associations vary around the world.

About the Color Theory & Design Quiz